Every year, millions of Muslims leave their hometowns to answer the call of pilgrimage. Each city is a starting point towards the same center: the Kaaba, the geographical and spiritual heart of Islam. The Atlas Kaaba collection makes this invisible link visible. Each poster represents a city or a place with its distance as the crow flies to the Kaaba and the direction to follow.

This artistic and spiritual project invites you to become aware of your position on Earth in relation to this unique center, as a reminder that, no matter where you live:

All roads of the heart lead to Mecca.